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Writing about building an AI assistant that has to be trustworthy in public — what we got wrong, what the guardrails actually do, and why the honest answer is sometimes “I don’t know”.
9 posts · written by the people who build it
LatestWhere Does Your AI Chat Data Go? (And Who Can See It?)
Where does your website chatbot’s data go? Chat logs, AI providers, consent and deletion in plain English — plus the middleman question to ask any vendor.
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11 Sep 2026
Bring Your Own Key: Whose Bill Is Your Website’s AI On?
What 'bring your own key' (BYOK) means for a website AI assistant: your own provider account, provider prices, and no middleman in the data path.
8 Sep 2026
Keyword vs Semantic Search: Which Does Your Chatbot Need?
Keyword search vs semantic search, in plain English: how each finds answers in your knowledge base, and when the simple one is honestly enough.
28 Aug 2026
What Makes a Good AI Knowledge Base? (It Has Two Readers)
What makes a good AI knowledge base? Field lessons: write for two readers, give titles that travel, and let unanswered questions show you the gaps.
7 Aug 2026
How Do AI Citations Work? (And Two Ways a Sources Line Can Mislead)
A citation is a promise you can check. How AI citations work in plain English, two real ways our own Sources line misled — and the checks that keep it…
31 Jul 2026
What Do AI “Guardrails” Actually Do? (A Story About Two Products That Never Existed)
Our own AI assistant invented two products that don’t exist — links and all. Here’s what “guardrails” actually means, and why an honest “I’d rather not guess” is sometimes the…
24 Jul 2026
What’s a Vector Store? (And Why Your Website’s Chatbot Needs One)
A plain-English guide to vector stores: how AI chat can search your business documents by meaning — and answer customers from your content, with sources.
23 Jul 2026
Your Website’s AI Assistant Is Growing Up: AnswerRails Heads for Public Launch
AnswerRails is heading for public launch — answers grounded in your own content with citations, a rebuilt widget, and bot protection visitors never see.
8 Oct 2025
Making Your Website Answer Back — Safely and Reliably
From October 2025: why small-business websites hide their own answers, and how a WordPress plugin can match what customers ask to what you already wrote.
