AI answers your site can stand behind.
Grounded in your own content, cited every time, honest when the answer isn’t there — on your own AI key, with the consent and retention machinery already built in.
A WordPress plugin. Install from your dashboard; runs on any site you control.
Those two exchanges are illustrations. Try the same two questions on the real assistant — it answers from this site’s published pages and cites what it used.
Five checks between a question and an answer
Every visitor message passes the same pipeline, on every tier. There is no configuration in which a check is skipped.
The refusal is a designed outcome, not a failure state: when your published content can’t support an answer, the assistant says so, offers a human route, and the exchange goes on the record. When it says “I don’t know” →
Trust is free. Leverage is Pro.
Free is a complete assistant: any provider, any model, on your own key, grounding your site’s own pages honestly and provably, with the whole privacy layer inside it. Pro adds business leverage — your catalogue and the web as sources, and what you do with what visitors ask. Every privacy and compliance control is free — and we don’t move them behind payment.
Free
- Grounded answers from your own pages, posts, documents and JSON
- Citations on every answer — visitors see the sources
- Honest refusals when the content isn’t there
- Any provider, any model, on your own key — OpenAI, Anthropic or Mistral
- Moderation on every message, and the whole privacy layer: consent receipts, storage modes, retention and DSAR — controls and all
Pro
- WooCommerce catalogue & external-URL sources
- Business analytics on what your visitors actually ask
- Idea & lead capture from real conversations
- Human-handoff escalations with transcripts
Your key. Your provider. No middleman.
AnswerRails is bring-your-own-key: your site talks to your own account at OpenAI, Anthropic or Mistral. Conversations don’t route through our servers — because there aren’t any in the path.
Predictable economics come with it: usage is billed by your provider at their rates, to your account. New installs default to Mistral, whose API key is free to create — so a working assistant costs nothing to run — and the setup walkthrough covers turning off free-tier training before the first question is answered.
Compliance machinery, not a compliance badge.
Plenty of plugins name-check GDPR. AnswerRails ships the working parts — the things a data-protection question actually asks for.
Consent, recorded
Server-side consent receipts, including the disclaimer text agreed to. Visitors can withdraw from inside the chat as easily as they gave it.
→ docs/guide/consent-privacy-retention/Retention, enforced
Logging modes and retention periods are policy the plugin executes — anonymise or purge on schedule, not a promise in a privacy page.
→ docs/guide/consent-privacy-retention/DSAR, built in
WordPress’s own Export and Erase Personal Data flows cover chat data, with subject search, export and anonymise-in-place for direct requests.
→ docs/how-it-works/where-your-data-goes/Moderation, always
Every visitor message is safety-checked before it reaches the model — abuse never engages your brand and never reaches your provider account. No off-switch, on any tier.
→ docs/how-it-works/what-it-cant-do/“There are questions this product is built to not answer.”
Documentation that answers for itself
These docs are also the assistant’s knowledge base on this site — every answer it gives here is grounded in, and cites, pages published here. Written to be read on their own: no account, no sales call, no demo gate.
Start
Installing, connecting a provider, and the first question answered.
docs/how-it-works/How it works
What it does, when it says “I don’t know”, where your data goes.
docs/guide/Guide
The knowledge base, consent and retention, data requests, escalations, uninstalling.
docs/help/Help
Troubleshooting, and what each connection test is telling you.
Or just ask: open the assistant and put a question to this site’s published pages. If the answer should have been in the docs, that tells us which page to write next.
